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Current State of BlackBerry 10 Television Marketing

Ever since seeing the 2013 Super Bowl ad for the BlackBerry Z10, I have been unimpressed with BlackBerry's television marketing strategy for the new BlackBerry 10 devices. As the months have passed, my feelings for the strategy have changed, and have solidified into utter disdain. About Current Ads The television commercials that are currently running here in the US are few and far between--and mediocre at best. The TV spots aren't terrible, but I am of the opinion that they are ineffective for a number…
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BlackBerry Live: First Impressions

If you are a BlackBerry fan like myself, the one event we look forward to is BlackBerry Live. I had tried to attend Live last year but was unable to make it, however several of our team was there. This year, I was able to make the journey to Orlando, Florida. What is BlackBerry Live? BlackBerry Live is the event where BlackBerry make their announcements of what is to come concerning the devices that we love to use. To the masses that is all BlackBerry…
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BB10 Launch

RIM is now rebranded as BlackBerry. One Product, one company. Thorsten Heins thanks Dan Dodge, Mike Lazardis, Jim Basille for getting the company to this direction and point. He also thanks the employees for their hard work. BlackBerry 10 is the starting line not the finish line. The two devices are the Q10 and the Z10. The Z10 is the touchscreen device 4.2" and 356ppi. The Q10 is the keyboard device. We aspire to fix the 2 device problem for enterprises. This would be done…
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Future QNX Development at RIM

Contrary to what many of you read on tech blogs and the liken there are bright spots in RIM’s future. With the acquisition of QNX Systems, RIM not only established a platform for its Playbook tablet, but also started on a course towards Open Source and standards based development. QNX Neutrino is a standards based operating system that allows a developer to leverage flash, HTML, CSS, and C++ development to create dynamic user experiences in days and weeks rather than in months and years.
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This Friday...

  As I sit here on today, Friday September 23, 2011 listening to music on my BlackBerry Bold 9650 and wonder about the future of the company that created and manufactured this device, A few things come to mind. RIM began in the mid 1990s working with Ericsson, and shortly after launching the 950 Inter@ctive Pager, RIM devices established a standard in mobile messaging that is, in my opinion, still unrivaled. Since then RIM has, until recently, enjoyed total domination in the business world as…
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